How was the logo  created?

The very name of {Rudolfovo is connected to the region that represents Southeastern Slovenia. History says that the city was founded by the Austrian Duke Rudolf IV. Habsburg on April 7, 1365 with the founding charter. He also named the city Rudolfswerth after himself. After that time they are different names appeared alternately. Official name of the city: from 1365 to 1783 Rudolfswerth, 1783 to 1865 Neustädtl, 0d 1865 to 1918 Rudolfswert and Rudolfovo, after 1918 Novo mesto. Throughout the centuries, his image appears in city seals and seals, as well as seals of some other city institutions. His image also entered the coat of arms of Novi Sad and has remained until today. (Source: Dolenjski museum, Novo mesto).

The city rights granted in the charter enabled the rapid and successful development of the city and the entire region. 
With our logo we associate ourselves with elements that represented the historical conditions for the development of the region, that is, the seal and the coat or cloak that it represents association with a curly bracket, a mathematical symbol (sets, sets..), on the other hand, an inverted curly bracket represents the connotation of shield mantle to shield, initial state, condition for growth, development, mathematical definition, multitude.

By the fact that the parenthesis covers the word RUDOLF, which is divided by height, it forms a whole. RUDOLF, as a scientific and technological center, will gathered researchers and knowledge in connection with the economy under its auspices and thus supported development and innovation, which the economy absolutely needs for competitiveness and existence on the global market.

The overall graphic image is created in accordance with the latest guidelines for creating visual identity and design, with a special emphasis on USER EXPERIENCE. It is intended to present the identity of the organization, we use them as a differentiating tool on the market, creating a brand with which we demonstrate our reputation, affiliation and all the values we have committed to. Precisely because of this and because it will organization has changed over time, it is a dynamic and changing image that will adapt to both time and specific needs. We watch over it with special care, because we create a specific unique with a special vision of visual communication.

Employees are empowered to make their own judgments about the appropriateness of use of characters, what it expresses one of the values of JRZ Rudolfovo, which is individual creativity when choosing the versions, which are very many. In principle, all logos and variations are the real logo, theirs is decisive suitability for specific use, which strives for the greatest possible synergistic effect. 

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There is also text (text) logo, in the form of using parentheses "{" before the text logo.

An example of the use of a text logo is in designations such as use {Rudolfovo in the text or marking our projects, laboratories and the like. For example, our newest augmented reality lab is called {LabX. Enough that it is / will be clear to everyone that it is ours. 

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(the author of CGP is solos.si)